Fimea’s reputation with the media has improved

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Fimea’s reputation among journalists is at an excellent level, shows the joint media barometer of the administrative sector commissioned in early 2023. Compared to the previous measurement conducted in 2017, the functioning of communications has developed, and Fimea now ranked at the top of the administrative branch.

Based on the results of the media barometer, in the eyes of the media, Fimea represents a functioning organisation and has a positive image. The study results showed Fimea’s improvement in each area of media communications. The best-ranked areas in the organisation comparison can be highlighted: the expertise, topicality and reliability of Fimea’s communications. In the respondents’ opinion, Fimea’s website as well as the professionalism and quality of the communications unit were also at a good level and placed at the top of the organisation comparisons.

Based on the study results, Fimea’s media communications also contain areas of development. The recognition of the organisation, the availability of responsible officials and the activeness and proactiveness of communications are areas where the media would like to see more attention and input in the future. In addition, the use of social media in communications was weaker than other areas and also emerged as an area of development in the open-ended comments from journalists. However, in the organisation comparison, Fimea’s result was one of the best in this area as well.

In addition to the functioning of communications, the study also assessed reputation and stakeholder support. Fimea’s reputation has evolved tremendously from the previous measurement in 2017. We received excellent or good scores for all the areas of reputation that were measured, and we ranked at the top in the comparison of the administrative sector. According to the respondents, Fimea acts responsibly and transparently, produces services worth their price and appears to be a good employer. Journalists’ stakeholder support has also strengthened: Fimea is trusted, comments from Fimea’s experts are desired and Fimea can be recommended. 

The purpose of the media barometer commissioned by the Ministry of Social Affairs and Health administrative sector was to examine journalists’ views on the organisations of the Ministry of Social Affairs and Health and their media communications. The study carried out by T-Media investigated media communications by the Ministry of Social Affairs and Health, the Finnish Centre for Pensions, Fimea, Kela, the National Institute for Health and Welfare, the Occupational Safety and Health Authority, the Finnish Institute of Occupational Health and Valvira. The study interviewed 181 journalists between 12 December 2022 and 15 March 2023. A joint study of the administrative sector has been carried out five times in the past, approximately every three years, and the results were compared to studies conducted in previous years.